1 min read
Styrene-acrylic emulsions: choosing a binder for paints and coatings
How hard and flexible styrene-acrylic copolymers differ, and which one suits which coating.
- 2014
- Founded
- 12
- Product groups
- 3
- Categories
- 24/7
- Customer support
3 categories, 12 product groups
Every additive used in mortar, gypsum and paint formulations, from one supplier. We also help you choose the one that suits your product.
10 product groups
Construction Chemicals
Raw materials that define water retention, adhesion, flexibility and workability in tile adhesives, plasters, screeds, grouts and insulation mortars.
- Cellulose Ethers
- Redispersible Polymer Powders
- Starch Ethers
- Polypropylene Fibres
- Water Repellents
- Air Entrainers
- Plasticisers
- Set Retarders
- Set Accelerators
- Pigments
1 product group
Gypsum Chemicals
Cellulose ethers that provide water retention, consistency and ease of application in finishing plaster, machine plaster and gypsum renders.
- Cellulose Ethers
1 product group
Paint Chemicals
Binder emulsions for interior and exterior paints, textured coatings and mineral renders.
- Polymer Emulsions
Why MSA?
This is how we have worked since 2014.
What comes with the product
- Product selection for your formulation
- Shipping and logistics
- 24/7 support line
- Consulting and technical support
Fast delivery
The products are ready in our warehouse. Your order ships from stock instead of waiting on supply.
24/7in stock
Clear information
For every product we say plainly what it does and publish its technical data, so you know what you are buying before you order.
Long-term relationships
We care less about a one-off sale than about customers we will still be working with years from now.
Fair pricing
We follow the market closely and buy stock at the right time. That difference shows up in your price.
Trust
What the quotation says is what gets delivered. We build the relationship on that.
Knowledge base
Technical articles on construction chemicals, written in plain language.
1 min read
Fibres in mortar: polypropylene and cellulose fibres do different jobs
PP fibre works as micro-reinforcement inside the mortar, cellulose fibre holds water. How they differ and how they share a formulation.
1 min read
Water repellents: how to make cement-based products hydrophobic
How powdered silicone, zinc stearate and calcium stearate cut water uptake in wet-area products and insulation renders.
1 min read
Set retarders and accelerators: adjusting the setting time of mortar
In summer the applicator needs time to use the mortar; in winter it needs to gain strength fast. How setting additives work and when to choose which.
1 min read
What is starch ether, and why pair it with cellulose ether?
Starch ether takes care of consistency and slip resistance in mortar. Used alongside cellulose ether, it lets you cut back on cellulose ether, one of the most expensive additives in the formulation.
3 min read
Semi-flexible and flexible polymer powders
The difference between the two classes lies in the balance between hardness and flexibility. What sets that balance, and where is each one preferred?
2 min read
What is redispersible polymer powder? How is it made and where is it used in construction?
What polymer powder is, how it is made and what it adds to a cement-based mortar: adhesion, flexibility, water resistance.
2 min read
What is cellulose, and what is cellulose ether? Production and use in construction
How the cellulose in plant fibre becomes the additive that holds water in mortar: how cellulose ether is made and what it does on site.
Let's pick the right product together.
Tell us what you make and we will suggest the product that fits.